Google Ads Marketing
Our Approach To Google Ads Management
Discovery and Research
You talk, we listen. We want to learn as much about your business as possible, including the intricacies of your target audience, your profit margins, and the lifetime value of your customers. Once you invite us into your business, you add to your team a dedicated, collaborative group of people who will get to know you and help you reach your marketing goals.
Account & Competitive Analysis
The most valuable asset available to us is your historical account data. We’ll run sophisticated reports on you and your competitors, parsing this vast amount of data in search of valuable trends that will guide our strategy.
In doing so, we develop a beneficial and competitive analysis that ensures your Google Ads campaign gets the job done right!
Strategy & Build
With unrivaled attention to detail, we’ll construct campaigns that maximize profitability. We do this by translating all of our research and analysis into an effective PPC strategy. The goal is to ensure you have a clear understanding of what to expect from your Google Ads campaign and then implement it to achieve the results you’re after.
Optimize, Grow, Repeat
As our Google Ads campaign performance data rolls in, we will make changes and pivot where necessary. We’ll bring a proactive approach as we A/B split test new ideas and see new opportunities for growth. Every client that comes to us for Ads management can see enormous improvements in their ROI as their campaigns are thoughtfully and analytically optimized.
Fully In-House Dedicated Team Of Industry Veterans
Our completely in-house team of Google Ads management / PPC experts bring over 100 years of combined experience to your campaign development and optimization. While automation is useful for adding nuance to your strategy, we believe nothing replaces the thought and analysis real people bring to the very real money you’re spending on digital ads every day.
You’ll love your ROI, but you’ll love our people even more (okay, maybe not).
Our PPC Management Secret Sauce
Here’s why we believe we’re the best Google Ads management company in the world.
We want to work with you, not for you.
The best relationships are ones that are blunt and, at times, brutally honest. But we understand that all healthy, honest relationships require trust
There are many facets of trust. Performance is the most obvious. When we’re kicking butt, you’re going to be our biggest fans! But what about those early stages when we’ve yet to prove ourselves, or if we’re experiencing a slump?
In that case, we will rely on transparency. We’ll be ensuring analytics and conversion tracking are set up properly. If you need e-commerce tracking set up on your site, we’ll make sure that happens. If you need a way to track incoming phone calls, we’ll do that too. If you need to determine the lifetime value of a customer, we’ll provide the right insights to give you those details
We’re not here to make promises we can’t keep or excuses that hide the truth. Instead, we strive to have proactive conversations with you and your team.
Solving big data problems by applying marketing and psychology.
Any amateur PPC specialist or automated script can make basic inferences about what performs well and what does not. We take it one step further by solving the why. We’re determined to not just find what works, but to understand why something works, and how it can be repeated.
Our team is loaded with experienced digital marketing professionals who have well-rounded backgrounds in analytics, psychology, statistics, and consumer behavior.
So we love running multivariate tests, regression analysis, and pulling data into pivot tables. Once a trend is identified, we theorize the cause of that trend and run additional tests to conclude our hypothesis.
We also place a tremendous amount of value on attribution modeling and its importance in measuring campaign performance. Our team understands that the buyer journey is a complicated process, and we’re fixated on finding the most favorable mix of ad frequency and messaging over time to convert your users into buyers.
Designing a unique brand experience.
At the end of the day, it’s real people interacting with your ads, website, and brand. Those people are very particular about what types of messaging and advertisements they respond to.
Effective ads go beyond catching your audience’s eye. They tell a story about your brand, showcasing your value proposition. The imagery and design of a quality advertisement communicates just as much relevant information as the ad copy.
Even more significant, is the design of your website and landing page. A website should not only be visually appealing and clear in its message, but also optimized for conversion rate. The money you spend on acquiring traffic needs to be put to use converting this traffic into customers and leads.
Our team is loaded with the best graphic designers and conversion rate experts in the industry. We have all the tools necessary to effectively tell your story and optimize your site for success. We understand design and how to create a great experience for your users.
Stagnation and complacency are the enemy.
When building an Ads campaign, you’re looking for a company that will help you consistently outperform the competition on a long-term basis. We’re not looking to hit a home run in month one (although sometimes it happens!).
However, our strategy focuses on developing a campaign structure that can scale over time, that will generate organized data and that can be interpreted with reliability. We are working with you to grow your business via paid advertising and our Google Ads management services.
We take your success seriously, and if we can’t show you clearly why your money is best spent with us, we don’t deserve your business. Rest assured, we’re committed to deserving your business!
Locations We Serve
Tegra is a Google Ads agency that provides Google Ads services in US, Canada, Australia, and the UK. Additionally, we provide our Google Ads services locally to the following areas: Alexandria, VA, Springfield, VA, Arlington, VA, Tysons, VA, Baltimore, MD and Washington DC.