Eye Care Success Story – Google Ads

Eye Care Success Story Google Ads


Low Ad performance due to the following reasons:
– Unappealing ad copy
– Low quality score
– Reduced impressions share
– Low conversions

Crafting compelling Ad Copy by using:
– Captivating headlines
– Concise messaging
– Strong calls to action (CTA)
– Leveraging ad extensions


The client requires visibility across all of Google’s ad platforms, which encompass Google Display, YouTube, Discovery Feed, and Gmail.

To address the client’s need for comprehensive visibility on Google’s ad platforms, we recommend implementing Performance Max campaigns. These campaigns are designed to maximize reach and exposure across Google’s entire network, including Google Display, YouTube, Discovery Feed, and Gmail.


This client aimed to increase appointment bookings for their eye care practice. In the initial phases of their campaign, they encountered challenges with low click-through rates, which had a noticeable impact on the visibility and overall performance of their eye care ads.

We executed a Google Ads campaign targeting individuals searching for eye care services in their local area. The outcome? A remarkable 50% boost in conversions and a 25% reduction in the cost per conversion for our eye care client.


Ineffective Landing Pages – Lead to low conversions even
with sufficient clicks. These landing pages had
– Inconsistent design
– Irrelevant content
– Lack of sticky buttons

Revamped their landing pages to align seamlessly with their
ad messaging. The result:
– Persuasive call-to-action buttons
– Relevant content
– Higher ROI and conversions