Escape Room Success Story – Google Ads

Escape Room Success Story Google Ads

FIRST STEP

First, we perform in-depth market research and competitor analysis, and explore your value propositions.

SECOND STEP

Setup tracking and Google Analytics so we can track conversions on your campaign.

THIRD STEP

Next, we select keywords, write compelling ad copy, select valuable ad extensions, and build a campaign structure.

FOURTH STEP

It’s go time. Now that you have reviewed the PPC campaigns, it’s time to enable them.

FIFTH STEP

A team of certified AdWords/Bing experts will optimize your account to gradually improve performance and ROI.

CASE STUDY 1

This customer wanted to generate more bookings for his Escape Room business. In the initial stages of their campaign, they struggled with low click-through rates, which impacted their ad’ s visibility and overall performance.

We ran a Google Ads campaign to target people looking for Escape Rooms and Fun things to do in their local demographic area. The result? Increased their conversion by over 50%. and reduced their cost per conversion by 25%

CASE STUDY 2

Holiday months present a great opportunity for businesses to sell gift cards. However, gift cards only sell if the company has brand value or is able to position their gift card in a meaningful way.

Targeted Display Campaigns to increase brand’s online visibility. By utilizing Google’s display network, we strategically showcased animated ads on relevant websites maximizing exposure to potential customers. These ads appear on sites like yahoo, cnn, weather, reddit, fox and many others.

CASE STUDY 3

Low Ad performance due to the following reasons:

– Unappealing ad copy
– Low quality score
– Reduced impressions share
– Low conversions

Crafting compelling Ad Copy by using:

-Captivating headlines
– Concise messaging
– Strong calls to action (CTA)
– Leveraging ad extensions

CASE STUDY 4

Ineffective Landing Pages – Lead to low conversions even with sufficient clicks. These landing pages had

– Inconsistent design
– Irrelevant content
– Lack of sticky buttons

Revamped their landing pages to align seamlessly with their ad messaging and offer a user-friendly experience. Clear and persuasive call-to-action buttons, coupled with relevant content, led to increased conversion rates and a better ROI